Eastern Zonal Cultural Centre, Kolkata, an autonomous body, under Ministry of Culture, Govt. of India primarily engaged in promoting, strengthening and propagating the extremely rich folk and rural cultural traditions of the nation, is also implementing a Project sanctioned by the Ministry of Rural Development, Govt. of India under the SGSY (Special Project) Scheme for revival and revitalization of dying art forms of 10 backward districts of West Bengal & Orissa for sustainable livelihood of the artisans. The Project is the only one of its kind under the Special Projects of the Ministry of Rural Development using performing art and visual art skills for attaining sustainable livelihood. The dying art forms include 12 performing arts and 3 visual arts. The project intends to benefit 4000 artisans in the two states for an additional sustainable livelihood of at least Rs.24,000/- per annum. The project period is three years and is targeted to benefit 80% artisans belonging to BPL families including about 3 to 5 percent handicapped persons and women.

Visual arts selected under the Scheme are as under :

West Bengal
Midnipur -- Patta Chitra Paintings

Orissa
Raygada -- Saura Paintings
Raghurajpur, Puri -- Patta Chitra Paintings

The identified visual art forms are enriched with tremendous potential in terms of promotion and propagation beyond the conventional avenues.

Midnipur, West Benggal - Patta Chitra Paintings

Patashilpa is actually a composition of Patashilpa and Pater Gaan. The painting is drawn on a piece of cloth known as ‘Pati’. The brush is originally made with the help of bamboo stick and goat hair. The colours are extracted from the natural herbs and plants. The art is more or less a group based activity, wherein the family members play the role of coartists. Paintings are more focused on contemporary issues such as health, awareness, terrorism, natural calamities rather than traditional mythological themes. The art form is now picturised on the variety of other cloths such as sarees, T shirts, ladies, suits, etc. the paintings are also utilized for calendars, posters and other display items.

Raghurajpur, Puri, Orissa - Patta Chitra Paintings

Pattachitra is one of Orissas earliest art forms. Primarily portraying Sri Jagannath, its themes extend to the Hindu epics and mythology. Pattachitra is an elaborate and time consuming art. The unique aspect is that these colours not only retain their brilliance for a long period, but the gum used for treating the patta keeps it free from insects. It took six months to a year to complete a particular painting. One very interesting fact about pattachitra is that although there is an abundance of colour, it is not the central thing with which the artist seeks to create an impression. Instead, great attention is paid to the expressions of the figures and the emotions they portray. An ancient art form that has evolved with time, yet retained its essence, pattachitra has captured a place in the hearts and imaginations of artists and art lovers alike.

Raygada, Orissa - Saura Paintings

The Sauras are one of the oldest tribes of India. The Sauras are specially famous for rich variety of their paintings based on religious and ceremonial themes. Each Idital contains various symbols and signs and convey special meaning for which it is meant. The pictograms are categorized into different sections as per their meaning and purpose. The paintings are conspicuous for their elegeance, charm, aesthetic and ritualistic association. In fact, these pictograms are their literature and philoshophy, it is based on magico-religious belief. The Saura painting has its own originality and uniqueness developed in a mystic form not found in any of the art form. Its style, boldness and symbolic representation of life style pattern with strong visual images creates an awareness of feelings. The name and the form is already popular and the saura tribes and painter are a innocent and open minded lot, hence attitudinal development and sense of discipline can be taken up in a more acceptable format.


In order to have a larger scope for popularizing the visual arts, EZCC conducted Workshops in association with National Institute of Fashion Technology, Kolkata, Apeejay Institute of Design, New Delhi and with reputed designer and exporter of Kolkata for perpetuation of the art forms by developing new product lines which will result in enhanced awareness about the art forms as also marketability of their artistic skills and consequently the income levels of the artisans. Remarkable product lines have been developed in the workshops which were exhibited in various National fairs and festivals. The products were very much appreciated by the visitors and buyers everywhere.

 
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